Transforming magazines into powerful platforms that deliver real revenue and real impact

IN REAL LIFE
A collection of magazines and booklets with colorful covers, including titles such as 'We Are Makers,' 'Delayed Gratification,' 'Lunch Lady,' and 'Wunderdog,' arranged in a collage.

In Real Life Media unlocks the true potential of your magazine—so it funds your freedom, scales your impact, and protects what makes it magnetic.

Turn Vision Into Revenue

In Real Life Media connects brands with the loyal, premium, and influential audiences of independent magazines, increasing brand loyalty.

The Engine Driving Increased ROI

Print magazines deliver up to 58% higher ROI

In Real Life Media is a strategic agency redefining how brands and independent magazines work together. We specialize in business development and consulting for magazine publishers, and media planning and event activations for brands that want to connect with high-value print audiences.

Magazines are one of the most trusted media channels, with 77% of readers seeing them as highly credible, driving stronger brand favorability and purchase intent. Ads in premium editorial environments are up to 28% more effective and deliver up to 58% higher ROI. We help magazines turn this value into a compelling sales story—and help brands unlock the unique power of print.

TL;DR
What Brands Get Wrong About Magazine Media…And What They’re Missing Out On
What Brands Get Wrong About Magazine Media…And What They’re Missing Out On

Let’s be clear: print magazines aren’t dying. But many brand strategies still treat them like they are. And in doing so, they’re missing one of the most powerful, underleveraged opportunities in modern media.

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The ROI Myth: Why Print Magazines Outperform Digital in Long-Term Brand Impact
The ROI Myth: Why Print Magazines Outperform Digital in Long-Term Brand Impact

New data reveals magazines deliver higher trust, deeper attention, and more sustainable results than the digital darlings of the past decade.

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The Cost of Vibes Without Viability
The Cost of Vibes Without Viability

There’s a quiet crisis running through the indie magazine world. At the heart of the issue is a chronic undervaluing of what magazines and their audiences are actually worth.

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Why Print Is the Ultimate Attention Hack in a Distracted World
Why Print Is the Ultimate Attention Hack in a Distracted World

In a media landscape designed for speed and scatter, magazines command 87% undivided attention — and that changes everything.

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Beyond the Feed: How Independent Magazines Are Quietly Building Scalable Businesses
Beyond the Feed: How Independent Magazines Are Quietly Building Scalable Businesses

The indie print world is evolving, and the old assumptions about what’s “scalable” no longer apply.

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